1 April 2021
Julie McDonald, CEO of The Funding Network, describes the run-up to the organisation's first live online fundraising event in April 2020 as "the most nerve-racking week of my life". Until then, the organisation had run in-person crowdfunding events, described as a philanthropist "shark tank", where three small non-for-profits (NPFs) pitched to a roomful of potential donors who were, unfailingly, swept up by the atmosphere and the desire to make the world a better place.